
$80 Billion In and Xbox Still Can't Figure Out Money
Satya Nadella went on stage and essentially admitted that after 25 years and tens of billions in acquisitions, Xbox still doesn't know how to make money.
Across gaming

Satya Nadella went on stage and essentially admitted that after 25 years and tens of billions in acquisitions, Xbox still doesn't know how to make money.

EA's new advertising platform isn't a bolt-on partnership deal. The company has embedded a proprietary ad server and SDK directly into Frostbite, turning its game engine into ad infrastructure.

Microsoft CEO Satya Nadella admits Xbox has been subsidizing entertainment rather than monetizing it, with YouTube making more off Xbox games than Microsoft does.

Two months after Xbox CEO Asha Sharma called Compulsion's Peabody Award 'a well-deserved recognition for storytelling that truly matters,' the studio is reportedly being shut down.
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