
Borderlands' Iconic Look Cost Take-Two $50 Million
Two months before Borderlands was supposed to ship, Take-Two approved a $50 million art style overhaul. CEO Strauss Zelnick says no other publisher would have done it.
12 articles tagged with “Take-Two”

Two months before Borderlands was supposed to ship, Take-Two approved a $50 million art style overhaul. CEO Strauss Zelnick says no other publisher would have done it.

31st Union's boss says he's 'never been more confident' in Project Ethos. He said this in the same memo announcing staff cuts and a reworked creative direction.

Strauss Zelnick says Rockstar doesn't do all-nighters. Anonymous Glassdoor reviews and an ongoing union-busting dispute at Rockstar North suggest otherwise.

Strauss Zelnick admits Cloud Chamber "wasted a lot of time and money" on BioShock 4's troubled development, calling himself "deeply disappointed" by the project's lack of progress.

Take-Two's CEO admits the Ages system was "a bridge too far" as Civilization 7 trails both of its predecessors on Steam by wide margins.

Take-Two CEO Strauss Zelnick admits PC now accounts for up to half of sales on major titles, then explains why GTA 6 still won't launch on PC.

Strauss Zelnick used a conference appearance to squash two of the biggest anxieties around GTA 6: that it'll slip again, and that it'll cost $100.

Strauss Zelnick says Take-Two's teams are "always thinking about" legacy IP like L.A. Noire, and a quiet studio acquisition might explain why.

Strauss Zelnick said "yes" when asked about L.A. Noire's future, then immediately walked it back to "you never know." Fifteen years after the original, fans still have nothing concrete.

Take-Two's Q4 earnings call has been pushed back a week from its usual window, and the GTA 6 community thinks it knows exactly why.

Take-Two CEO Strauss Zelnick responded to Elon Musk's claims about AI replacing game development by asking why the world's richest man is still working 20-hour days if AI is so capable.

ShinyHunters leaked Rockstar's internal revenue data expecting to cause damage. Instead, investors saw $1.3 million a day in GTA Online earnings and sent Take-Two's stock soaring.