Half of Take-Two's Sales Are PC. GTA 6 Still Skips It.

Forty-five to fifty percent. That's how much of Take-Two's sales on a big title now come from PC, according to the company's own CEO. And yet GTA 6, set to launch November 19, still has no announced PC version.

In an interview with Bloomberg at the Interactive Innovation Conference in Las Vegas, Take-Two CEO Strauss Zelnick laid out the shift he's seen since joining the company in 2007. Back then, a franchise like NBA 2K might only pull 5% of its sales from PC. Now, for a major release, PC can represent nearly half the revenue. When asked why that reality hasn't changed Rockstar's approach to GTA 6, Zelnick fell back on tradition: "Rockstar always starts on console because I think with regard to a release like that you're judged by serving the core. Like, really serving the core consumer. If your core consumer isn't there, if they're not served first and best, you kind of don't hit your other consumers."

I don't understand how you acknowledge that PC is half your revenue on big releases and then define those players as outside your core in the same breath. Serving PC alongside console doesn't diminish the console experience. Nobody's PS5 copy gets worse because a PC version exists on the same day. Zelnick also confirmed to Bloomberg that no console exclusivity deal with Sony is driving the decision; this is purely Rockstar's playbook.

And it's a playbook with a long paper trail. GTA 5 launched on PS3 and Xbox 360 in September 2013 and didn't hit PC until April 2015. GTA 4 had an eight-month gap. Red Dead Redemption 2 took 13 months. The original Red Dead Redemption didn't arrive on PC until October 2024, a full 14 years later. The pattern is consistent, and it's hard not to see the financial logic underneath the "core consumer" language: staggered releases let Rockstar sell the same game twice to players who can't wait, then buy it again when the definitive version shows up on PC.

Zelnick also touched on the pressure surrounding GTA 6's sales expectations. Bloomberg's Jason Schreier noted that analysts project 25 million units at launch. Zelnick acknowledged that even a figure like 10 million, staggering for almost any other game, would be considered a disaster given Take-Two's development costs. He described the situation as a high-stakes game, noting that costs continue to climb and AI hasn't brought them down yet. Take-Two's next quarterly earnings call is scheduled for May 21.