Gaming News
Ninja Theory Told It's Closing Days After Revealing New Game
Ninja Theory debuted Senua at Xbox Games Showcase on June 8. A week later, staff were told the studio is being closed.
Nathan Lees3 min read
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Gaming News
Gaming News
EA Built an Entire Ad Platform to Put Brands in Games
EA has formalized in-game advertising into a full business platform called EA Advertising, with Visa, Red Bull, Mountain Dew, and others already signed up.
Nathan Lees3 min read
Gaming News
Microsoft May Spin Off Xbox Like LinkedIn or GitHub
Three sources told The Information that Microsoft has considered spinning Xbox out into a standalone business unit, a move that could pave the way for a sale or joint venture.
Nathan Lees4 min read
Gaming News
The Man Behind Every Black Ops Game Retires from Treyarch
Mark Gordon oversaw every Black Ops game ever made and spent 22 years at Treyarch. His departure leaves the studio in new hands during one of the most turbulent periods in Xbox's history.
Nathan Lees4 min read
Gaming News
$80 Billion In and Xbox Still Can't Figure Out Money
Satya Nadella went on stage and essentially admitted that after 25 years and tens of billions in acquisitions, Xbox still doesn't know how to make money.
Nathan Lees2 min read
Gaming News
EA Bakes an Ad Server Directly Into Frostbite
EA's new advertising platform isn't a bolt-on partnership deal. The company has embedded a proprietary ad server and SDK directly into Frostbite, turning its game engine into ad infrastructure.
Nathan Lees4 min read
Gaming News
Even an Index Fund Beats Xbox's Profit Margins
Microsoft CEO Satya Nadella admits Xbox has been subsidizing entertainment rather than monetizing it, with YouTube making more off Xbox games than Microsoft does.
Nathan Lees3 min read
Gaming News
Praised in April, Killed in June: Compulsion Falls
Two months after Xbox CEO Asha Sharma called Compulsion's Peabody Award 'a well-deserved recognition for storytelling that truly matters,' the studio is reportedly being shut down.
Nathan Lees3 min read
Gaming News
YouTube Makes More Money Off Xbox Than Microsoft Does
Microsoft CEO Satya Nadella dropped a brutal admission during a live podcast event: YouTube is making more money off Xbox games than Microsoft is.
Nathan Lees2 min read
Gaming News
Mountain Dew Now Has Its Own Stadium in College Football 26
EA has formalised its in-game advertising push with a new platform called EA Advertising, and one of its launch partners already has a custom stadium, mascot, and playable team experience in College Football 26.
Nathan Lees3 min read
Gaming News
Xbox Game Studios Loses Its Head as Sharma's Reset Rolls On
Craig Duncan and Louise O'Connor are both out at Xbox Game Studios, just days after Asha Sharma's internal letter outlined an aggressive reset of the entire Xbox division.
Nathan Lees3 min read
Gaming News
$3M for a Sticker: Super Mario Bros. Shatters Record
A 40-year-old sealed copy of Super Mario Bros. Just sold for $3 million at Heritage Auctions, doubling the previous record. The difference between this and a garage sale find? A tiny gloss sticker.
Nathan Lees3 min read
Gaming News
No Talking to Strangers in Fortnite Under New UK Law
The UK government's sweeping social media ban for under-16s doesn't stop at TikTok and Instagram. It explicitly targets stranger communication and livestreaming in online games, and nobody seems sure how it'll actually work.
Nathan Lees4 min read
Gaming News
Sonic Producer Compares AAA Gaming to Disney's Flops
Takashi Iizuka draws a direct line between Disney's expensive box office disappointments and the AAA game industry's ballooning budgets, arguing both should be learning from smaller, scrappier creators.
Nathan Lees3 min read
Gaming News
Horror's Most Brutal Clown Slashes Into Dead by Daylight
Art the Clown, horror cinema's most gleefully sadistic villain, is joining Dead by Daylight's roster this November. He might be the most uncomfortable addition the game has ever made.
Nathan Lees2 min read
Gaming News
From Terrifier to Scooby-Doo, DBD's Year 11 Is Unhinged
Behaviour Interactive's 10th anniversary stream revealed a Year 11 lineup so tonally wild it spans Art the Clown ripping through survivors and Scooby-Doo characters showing up in The Fog.
Nathan Lees4 min read
Gaming News
Two Years Later, Dragon's Dogma 2 Axes Its MTX
Capcom is finally removing the progression-skipping microtransactions that dogged Dragon's Dogma 2 from day one, two years after players made their feelings clear.
Nathan Lees2 min read
Gaming News
8 Years After Its Teaser, Elder Scrolls 6 May Finally Move
Xbox's new CEO wants Bethesda's biggest franchises moving faster. Eight years after that teaser, Elder Scrolls 6 might actually be a priority now.
Nathan Lees3 min read
Gaming News
FF6 Remake in "Better Hands" Without Me, Says Hamaguchi
After nearly a decade steering the FF7 Remake trilogy, Naoki Hamaguchi thinks someone else at Square Enix should tackle FF6.
Nathan Lees3 min read
Gaming News
Down $500M in Five Years, Xbox Fast-Tracks Fallout
Microsoft's gaming division has lost nearly half a billion in annual revenue over five years. Now Xbox is rushing its biggest franchises to market while the company quietly considers whether to spin off or sell the whole operation.
Nathan Lees4 min read
Gaming News
Ocarina of Time Remake Won't Play Like Breath of the Wild
A hidden description on Nintendo's official site describes the Ocarina of Time remake as featuring "timeless gameplay," strongly hinting the classic structure stays intact.
Nathan Lees2 min read
Gaming News
A Dead Mobile Game Is Now Key to Kingdom Hearts 4
Kingdom Hearts 4's trailer is full of characters from Union X Dark Road, a mobile game that no longer exists. Square Enix still hasn't offered any way to experience its story.
Nathan Lees2 min read
Gaming News
$5 Hide-and-Seek Game Outsells Forza and Destiny 2
Meccha Chameleon, a $5 hide-and-seek game where you paint yourself to blend into the environment, has already crossed one million sales and climbed to second on Steam's global top sellers list.
Nathan Lees3 min read
Gaming News
Dying Light 2's Prologue Butchered by Its Own Developers
Dying Light 2's Breach update was supposed to be about modding and UGC. Instead, Techland's decision to gut the prologue and remove Spike has tanked the game's Steam reviews to Mixed.
Nathan Lees3 min read