Sony Stock Plunge
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Sony's $10 Billion Stock Plunge After Financial Forecast

Nathan Lees
Nathan Lees

In a recent financial disclosure, Sony shed light on the performance of its PlayStation division for the third quarter of the fiscal year 2023. The company managed to ship 8.2 million PlayStation consoles and sell over 89 million games for both the PlayStation 5 and PlayStation 4 in just three months. Despite these impressive numbers, the company had to revise its projections for the fourth quarter of FY2023 downwards.

Initially, Sony had set a goal to sell 25 million PS5 units in the fiscal year 2023, which concludes next month. This target has now been adjusted to 21 million units. This revision, along with concerns over the company's operating margin in the gaming sector, led to a dramatic $10 billion reduction in Sony's stock value.

The situation was described as "extremely disappointing" by equity analyst Atul Goyal in a CNBC report. Goyal highlighted the significant decline in Sony's operating margin in the gaming sector, which fell from around 13% in March 2022 to just under 6% by December 2023.

Sony Stock

The disappointment stems not from the adjusted shipment forecast for the PS5 but from the low operating margin levels. Despite record highs in revenue from digital sales, add-on content, and digital downloads, Sony's margins have hit their lowest in a decade, a situation Goyal finds unacceptable.

According to CNBC, Sony's gaming margins are nearing their lowest point in nearly ten years. This decline is partly attributed to the increasing production budgets, as suggested by Serkan Toto of Kantan Games.


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