Chargers Worked With Halo Studios for Schedule Reveal

Jeff Steitzer's voice is one of those sounds that lives rent-free in the heads of anyone who grew up on Halo multiplayer. "Double Kill." "Killing Spree." "Overkill." You hear it once and you're back on Blood Gulch. So when the Los Angeles Chargers dropped their 2026 NFL schedule reveal video and Steitzer's unmistakable baritone started calling out matchups, it wasn't just a clever fan edit. It was the real thing.

As Game Informer reported, the Chargers worked directly with Halo Studios to produce the video. This wasn't a case of an NFL social media team slapping a Halo skin on some generic footage and hoping Microsoft's lawyers looked the other way. The collaboration involved creating actual in-game Halo matches with custom armor sets designed to represent each opposing NFL team, and Steitzer recorded new voice lines specifically for the project. The result is a schedule announcement that plays like a love letter to Halo multiplayer, and I think it's one of the best pieces of gaming-adjacent marketing I've seen from a professional sports team.

The Chargers have unfortunately blocked the video from being embedded on external websites, which is an annoying move for a piece of content clearly designed to go viral. You'll have to watch it on their own channels.

The Browns Went Retro

The Chargers weren't the only NFL team reaching into the gaming catalogue. The Cleveland Browns took a completely different approach for their own schedule reveal, spoofing Street Fighter 2 with a retro aesthetic that leans hard into nostalgia. Their video uses an old-school aspect ratio, grainy film effects, and arcade cabinets to frame each weekly matchup as a fighting game bout. Each opposing NFL team gets represented by a Street Fighter 2 character approximation, and the Browns' fighter takes them on one by one. They even brought in MatPat as a deliberately corny host.

Both videos are fun, but the Chargers' version stands out specifically because of the official studio involvement. NFL teams have been one-upping each other with schedule reveals for years now, and most of them amount to well-produced parodies. Getting Halo Studios to actually build custom game content and having Steitzer lend his voice turns this from a social media gag into a legitimate crossover. I can't think of many instances where a major game studio has collaborated with a professional sports franchise on something this specific and this playful.

Street Fighter's Busy Week

The Browns' Street Fighter spoof landed during a week where Capcom's flagship fighter was already everywhere. Jake Paul's Most Valuable Promotions, which is hosting its first MMA event on May 16 at the Intuit Dome in Los Angeles, partnered with Capcom to produce merchandise reimagining fighters on the card as Street Fighter characters. Ronda Rousey appears as Cammy, Gina Carano as Chun-Li, Francis Ngannou as Akuma, Philipe Lins as Ryu, Nate Diaz as Sagat, and Mike Perry as Zangief. The character pairings don't really match fighting styles at all; Zangief is a massive pro wrestler and Sagat is a Muay Thai king, but the shirts look cool enough that accuracy probably isn't the point.

All of the merchandise uses Street Fighter 6 character designs, with the exception of Cammy and Sagat. Rousey already has fighting game history on her resume, having voiced Sonya Blade in Mortal Kombat 11, so this kind of crossover isn't entirely new territory for her.

Separately, Prime 1 Studios opened pre-orders for a Street Fighter 6 Chun-Li Premium Masterline figure this week. The standard version costs $1,099 and features Chun-Li in her SF6 costume on a base with LED lighting, standing 23 inches tall. An Ultimate Bonus Version runs $1,599 and is limited to 500 units, adding an alternate face, an alternate lower body with a kicking pose, a flame effect wall, and an additional display stand. Both versions are expected between Q4 2027 and January 2028.

Capcom is clearly in full push mode with Street Fighter right now, between the MMA merchandise deal, a Street Fighter film reportedly coming in October, and the ongoing DLC cycle for SF6. But the Chargers and Halo Studios collaboration is the one that caught my attention most this week, because it shows what happens when a game studio actually says yes to something weird and fun instead of just licensing out a logo. More of this, fewer $1,099 statues.