Amazon Luna Cuts EA, Ubisoft and GOG Stores Today

Starting today, April 10, Amazon Luna no longer supports the EA, Ubisoft or GOG storefronts, individual game purchases, or third-party subscriptions. The change was first flagged by Wario64 on Bluesky, who shared the email Amazon has been sending to affected subscribers. It's a significant rollback of functionality that some Luna users have been relying on, and the timeline for the fallout is tight.

Here's the part that stings. If you bought games through Luna's EA, Ubisoft or GOG storefronts, you can still play them, but only until June 10. After that date, Luna drops support entirely. The same applies to the Bring Your Own Library feature, which let players stream games they'd already purchased directly from those stores through Luna's cloud service. That's also gone on June 10. Amazon is cancelling Ubisoft+ and Jackbox Games subscriptions purchased through Luna at the next billing cycle, meaning those subscribers will need to re-subscribe directly through those services to keep access.

Amazon's framing of this in the email is, predictably, optimistic. The company says it's "doubling down on a broad range of gaming experiences" through Luna Standard and Luna Premium, and points to GameNight, a party game feature launched with Luna's redesign last October, as part of its forward focus. some affected users are being offered a free Luna Premium membership as compensation, with details going out on or after June 10. But it doesn't change what's actually happening here.

The Real Problem Is the Cloud Streaming Angle

The thing Amazon's statement glosses over is that Luna is a cloud streaming service. That's the whole point of it. If you bought a game on GOG through Luna specifically because you wanted to stream it without needing the hardware to run it locally, being told "you can still play it on GOG" is a hollow consolation. You're not losing the game from your GOG library, sure. But if your PC can't run it natively, or you were relying on Luna's streaming to play it on a TV or a low-spec device, you're functionally losing access to something you paid for. No refunds are being offered for those third-party purchases.

This is the core tension with cloud gaming services that never quite goes away. The value proposition is access and convenience, and the moment the platform decides to restructure, that access evaporates on someone else's schedule. Google Stadia players learned this lesson the hard way. Luna users are now learning a softer version of it, but the principle is the same: when you build your library inside someone else's ecosystem, you're always one business decision away from losing the thing that made it useful.

Amazon relaunched Luna last October with a pivot toward casual and social gaming, including party titles and a GameNight feature designed around mobile-as-controller play. That rebrand signalled a clear shift in who Luna is actually for. Cutting third-party storefronts is the logical next step in that pivot, even if it comes at the expense of the users who were using the old version of the service exactly as intended. If you're an existing Luna subscriber with a library built on EA, Ubisoft or GOG purchases, June 10 is the date to have circled.