The 'My' in My Nintendo Store Dies May 27

"From Wednesday May 27th, 2026, My Nintendo Store will be renamed Nintendo Store. There will be no change to the service or products."

That's the full announcement, posted today by the Nintendo Store UK account on X. No fanfare, no explanation, just a graphic and a two-sentence statement. Nintendo of America confirmed the same thing shortly after, along with regional accounts in Japan, Germany, Australia, Spain, and Korea.

I wrote about this exact a few days ago when Nintendo quietly dropped 'My' from its physical store branding. The online storefront catching up was inevitable. The Nintendo Store app, which launched last year, never had the 'My' prefix to begin with, so the website was already the odd one out in Nintendo's own branding.

Why Bother Announcing It?

The honest answer is probably that they had to. If the URL or branding shifts and existing bookmarks or links behave differently, people notice. But the fact that Nintendo felt the need to reassure everyone that "there will be no change to the service or products" tells you how minor this is. The store itself will still sell the same games, the same Switch 2 hardware at £395.99, and the same overpriced deluxe sets. Platinum Points still work. Rewards still exist.

The My Nintendo loyalty program itself is not changing names, at least not yet. So for a brief window you'll be earning My Nintendo points to spend on the Nintendo Store, which is exactly the kind of slightly inconsistent branding Nintendo has always been comfortable with.

Most players never called it "My Nintendo Store" anyway. If you've been a Nintendo customer for more than one console generation, it's still "the eShop" in your head, regardless of what Nintendo officially named the thing in February 2022. The rebrand is catching up to how people already talk about it, which is the smartest kind of rebrand: the one nobody has to learn.

I do find it funny that every outlet covering this, myself included, immediately reached for the Social Network comparison. Justin Timberlake telling Zuckerberg to drop "The" from "The Facebook" has become the universal shorthand for any company trimming a word from its name. Nintendo probably didn't have Sean Parker energy in mind when they made this call, but the meme writes itself. The change goes live on May 27 across all confirmed regions.